Grow your rankings in tough verticals where generic outreach packages simply fail

Editorial link building for teams that check the placement before they pay for it.

We work with a shortlist of publishers rather than a marketplace. That means we say no to a lot of requests, and it means the sites we do work with keep their standards intact. A link only matters if the page around it matters, so the page around it is where we spend our attention.

Step by step

  1. Review and adjustEvery cycle we look at what moved and what did not, and we change the shortlist accordingly. A plan that never changes is a plan nobody is reading.
  2. Pitch, not blastEach publisher gets an individual approach about a specific idea. This is the slow part and it is the part that decides whether the placement is any good.
  3. Report with evidenceYou get the URL, the anchor, the date, the target page and a note on why that publisher was chosen. It is written to be forwarded to somebody who was not in the room.
  4. Place in contextYour link goes where a reader would reasonably follow it, surrounded by text that makes the reference make sense. Position inside the article is negotiated, not left to chance.
  5. Verify after publicationWe check the live page for the link, the attribute, the status code and whether the page is reachable at all. Anything that fails goes back to the publisher before it reaches your report.
  6. Re-check on a schedulePlacements are revisited long after they are invoiced. A link that vanishes in month four is our problem to raise, not yours to discover.
  7. Read the site firstBefore any outreach we go through the pages you want to rank, the profile you already have, and the competitors you keep losing to. Sometimes this ends with us recommending you spend the budget on the pages instead.

Ways to work together

Growth

  • Higher monthly ceiling
  • Anchor plan maintained across cycles
  • Multilingual publishers available
  • Quarterly strategy review
  • Priority on reclamation work

Audit

  • Full profile read
  • Competitor gap list
  • Anchor distribution map
  • Written recommendations
  • No placement commitment

Scale

  • Capped by our capacity, not your budget
  • Dedicated publisher relationships
  • Digital PR campaigns included
  • White-label reporting
  • Direct line to the person doing the work

Starter

  • Small monthly placement count
  • Publisher shortlist approval
  • Contextual body links
  • Full evidence report
  • Scheduled re-checks

What we actually do

Content support
If the page you want to build links to is not worth linking to yet, we will say so, and we can help fix it. Building links to a thin page is money spent teaching people the page is thin.
Publisher vetting
You can send us a list of sites you are considering elsewhere and we will tell you which ones we would touch. Several clients started with exactly this and nothing else.
Niche edits
Where an existing page already covers your topic well, we approach the editor about adding a reference. Cheaper than a new post and often better placed, because the page already has history.
Anchor text planning
Before anything is placed we map what your profile already looks like and where it is lopsided. The plan then fills the gaps rather than piling more of the same anchors on top.
Editorial guest posts
We pitch a genuine article idea to the publisher, write it to their standard, and place your link inside the body where it supports the argument. No author boxes, no sidebar dumping.
Migration link care
Site moves are where profiles quietly bleed out. We map the old link targets, watch the redirects and chase the publishers whose links broke in the process.

Background

We have been doing this long enough to have made most of the available mistakes at our own expense. The process on this page is largely a list of things we now refuse to repeat.

We started as an in-house team doing this for one portfolio of sites, which is a useful way to learn the trade because you cannot hand the consequences to somebody else at the end of the quarter. When the process worked well enough that people started asking to borrow it, it became a service.

Nobody here came from a link marketplace. The background is in editorial and in running sites that depended on traffic, which is a different set of instincts than optimising a placement count.

How results are documented

If a placement did not happen, the report says which one and why. Campaigns that only ever report successes are hiding the interesting part.

Nothing in the report is a score we invented. Where we quote a third-party metric we name the tool and the date it was pulled, because those numbers move and a figure without a date is decoration.

Alongside new placements, each report lists everything we re-checked from previous cycles and its current state. Links that disappeared appear in the report as clearly as links that went live.

Niches and languages

Coverage grew out of the work rather than a plan. These are the areas where we have publishers we trust and editors who take our calls.

E-commerce and retailTravel and hospitalityConstruction and tradesGardening and horticultureEnergy and utilitiesPhotography and designHealth and wellbeingAutomotiveFinance and fintech

Languages we run outreach in

FAQ

Can you fix a profile somebody else built badly?

Often, yes. It usually starts with an audit and an unhappy conversation, and the first phase is subtraction rather than addition.

What is the smallest sensible engagement?

A profile audit on its own is worthwhile and plenty of people stop there. For placements, anything under a few months tends not to tell you much either way.

How long before anything shows up in Ahrefs or Semrush?

Placement and indexation are different problems. A link can be live and correct for weeks before a crawler gets to that page, particularly on smaller publishers. We report the live URL on the day it publishes so you are never waiting on a tool to tell you the work happened.

Do you place links to affiliate or YMYL pages?

Sometimes, and it depends entirely on the page. We will look at it and give you an honest read on whether publishers will take it.

Do you work with agencies under white label?

Yes. Reports can go out unbranded or under your own, and we are used to being the party that never speaks to the end client.

Where are you based?

The team is distributed across Europe, which is mostly why the outreach in Polish, Ukrainian, German and Spanish is done by people who actually speak those languages.

Who writes the content?

We do, to the publisher's brief. If you would rather supply drafts, we will edit them to the publisher's standard before submission.

Also from us

A companion project of ours goes deeper into the measurement side of all this:

Next step

Send the URL you want to rank and the keywords you keep losing on. We will come back with an honest read on whether links are your bottleneck, which they are not always.

hello@potribka.shop